To anyone interested...
Sassco originally sprung up in the form of the Sunderland Football League back in 1998. I was then playing in a below par football league in Washington, playing against teams called "Craggy Island" and watching them turn up wearing trackies, jeans and god knows what else, anything apart from a decent kit. Only a few teams took it very seriously and my lot, Sunderland Retailers, was one of them. We were also getting charged around £18 a game as well. At the time I was working at Herrenknecht and myself and my colleague, Michael Booth, decided to set up a league ourselves as we were sure we could do much better. Learning modern internet techniques and blitzing the local areas with adverts, we eventually grasped 9 teams and the original Sunderland Football League was ready to go. The first ever game was my team, Herrenknecht, against Brian Gettins' Durham Pine team. It was a cracking game as John Hunt scored in the last minute with a disputed goal to equalise. An ideal start. Another team, Sporting Redhouse, eventually went on to win the league.
The second season saw an expansion and also the introduction of some very well organised teams. By this time, I had clamped down on the kit rule which saw all teams fully kitted without wearing odd coloured socks etc. It was a success. Royal Mail won both the league and cup and Season 3 saw another expansion and also the introduction of Sunderland Select, a team which would dominate for Seasons 3, 4, 5 and 6. They bowed out and declined to enter Season 7, but individual players moved on to other teams. Season 7 was taken by Wearview Elite, while Season 8 saw Sporting Redhouse triumph containing a few key Select players as well as previous Sporting players. Season 9 saw Wearview Elite utterly dominate before retiring and Season 10, by far the most exciting to date, saw Southwick FC leapfrog the two other favourites, Hylton Castle and Redhouse Youth, to take the Title after a League Play Off. During Season 3, the term "Sassco" had appeared, invented by John Hunt it means "Six a side soccer company". We had commenced a league on a Thursday night along with a Wednesday night league. The Thursday league saw a good opening season, but for some reason it didn’t have the staying power and eventually got abandoned after two seasons. The Wednesday league still continues and is now run by exclusively by John Hunt. The Thursday competition faded away due to work and time commitments, but was revived during the summer of 2006 as a mini experimental tournament. CNSC (as it's called) Season 4 contained four teams playing one hour games each. Hylton Castle took the first title in this one hour edition. The most recent edition in 2007 was an excellent mini-league with five entrants and Hylton Castle retaining the League while Sassco took the Cup.
The Tuesday night saw its previous peak in Season 4. 16 teams in two divisions and a good sponsorship deal with JDI. A triumph, but from then it was a steady decline in terms of well organised teams. Season 5 saw entrants being reduced and so did Season 6 and 7. The organization was still there, but competing leagues and also lack of time from players and managers was crucial. However, a brilliant Season 8 has now saw a complete revival in the standards of the League and Season 9 saw no teams leave the League during the season and only one team being fined for not turning up on the day. All future seasons have exceptional standards. We have been supported and sponsored by AGUK.net since Season 5 to make life easier for us. We also gain a huge amount of support from the Complex attendants, from Amanda Cantle, the overall controller of the complex, with Mark Banks at the start, then Si Williamson and now, Mickey Ames with Peter Newby. Since 2006, BarPure, a Sunderland based Bar and Restaurant have taken over sponsorship duties for Season 10 and become the first Sunderland based organisation to sponsor the League.
Innovations in the league since 1999 have included a full website which is always updated and is now absolutely huge, containing all the archive records from seasons 1 to present as well as the Thursday leagues and the 11-a-side. Custom 70's styles footballs are also used in the league. We've also produced match video's now with technology available on DVD. Match report sheets, web reports, message boards, all pioneered back in 1999. We’re still going strong on the 6-a-side. The League has become more stronger than ever and, more importantly, much more stable. We’ve leveled out at around 9 to 10 teams each season (11 at the moment for Season 10), but the teams are generally well organized and understand what the league requires of them - which is the main goal in setting all this up back in 1999. Seasons 8 and 9 were a roaring success and revitalised the competition, so we're back to our best and hope to keep it that way.
An 11-a-side team was a spin off from the six-a-side back in 2002. Made up of players exclusively from the 6-a-side leagues, the team had a difficult first season, dogged by financial worries in an expensive league. But a sponsorship deal with EMS Europe helped the funding and eventually the team levelled out with a core squad of some fiercely loyal players. With two seasons behind us and an enforced break in 2004-2005, the team kicked of in the WCFL in August 2005, but suffered a poor season with player problems and poor results and a poor decision to start in the top division as opposed to the bottom. The team had secured a sponsorship deal with the global recruitment company, Manpower, which made life so much easier. The deal was initiated by Jason Amour, who replaced the long suffering, Michael Booth, as Team Secretary. For 2006-2007, the new revived side, with sponsorship from Milltech (courtesy of Dave Watson) saw some superb results and a very content side who genuinely enjoyed their football. The team was firmly back in my control, in terms of paperwork, etc. but the core players who have been there since 2002 (and before) assisted greatly to make life much easier. The team is now looking forward to the 2007-2008 season, despite a mediocre and generally eventless second season in the WCFL. Eventless as in there were no crisis or major problems. We also secured a new sponsor in MJS Claims initiated by Dean Matthews which allowed the funding of two sets of new shirts as well as building up the equipment needed.
Financially, the sponsorship helps a great deal. The 6-a-side is reasonably self sufficient, but the 11-a-side is also quite cheap with the WCFL charges being one of the lowest in the region for 11-a-side. Spin off ventures such as the sale of custom WCFL balls to the League have also helped in finances. For the 11-a-side, all the players are very good in donating towards the team. We've never had money problems which dogged our stint in the Tyne & Wear League. It's safe to say that Sassco are probably one of the most cash rich teams within the League which allows us to invest in high quality equipment such as polo shirts, custom balls, stylish kits with high quality badges and any equipment which is needed. The team is also backed by the huge website which is viewed by thousands of people each month now. But saying that, despite the massive publicity, the ethos of the team is to obtain a good set of regular players and remain loyal to them. I've no interest in getting in superstars who turn up when they want and have always focused on the squad as a unit saying "we win with this lot, or we don't." The marketing and promotion of the Sassco.co.uk name is hugely important. The team has now achieved Charter Standard for Adults and is also looking to affiliate with a Youth team (anyone interested, please apply)
So, things are really looking up. It's safe to say that everyone is enjoying their involvement in Sassco, from the new teams in the 6-a-side to the regulars in the 11-a-side who've been there since the start.

Davinder Sangha
League Secretary, June 2007
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